The smell of old books

Paul Smith has launched a new aftershave called 'Story', described this month by Arena magazine as 'the smell of old books'. 'I love books,' Smith explains on his website. 'When you open one it's exciting. You're about to discover something new or enter a different world.' The bottle and packaging are very nice, with the logo typed on Smith's old Olivetti typewriter. I haven't had a chance to sniff the stuff, so can't confirm that it has 'the distinctive smell of antique books – of ageing paper and leather, the essence of time gone by', although if the nice people at Paul Smith would like to send me a bottle I'd be happy to oblige. See more at http://www.paulsmithstory.com/.